Within three months, he showed up on the first page of Google for piano tuners in the area with 24 reviews, and started receiving calls off this ranking. He then started to experiment with his prices, raising them to $90, and finally to $100, as he realized that was the optimal price for his service.
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His free piano tuning ads on platforms such as Facebook Marketplace and NextDoor got the attention he needed, and at $80 for a piano to be tuned, Josh got his first client. This made Josh decide not to pay for marketing, but instead, to rely on social media and free, organic posts to spread the word.
The piano tuners that he had spoken to had zero experience with digital marketing. The online course had taught him to run Google ads, but Josh found that $100 of ads had failed to net him a single piano in need of tuning. This worked far better than what the online course had taught him, and now he was ready to play the diatonic scale. Armed with this information, Josh jumped into developing the skills he needed.īased on the recommendations from real piano tuners in the YouTube videos, Josh bought a tuning app for $300. Some thought that pianos were going away and that it was a gig that would soon disappear, but the majority believed that there was a lot of work around. Then, he proceeded to use his wife’s phone to ring up those in the local neighborhood to gather feedback. The first thing he did was to reach out to a few known piano tuners in other states from contact addresses he got off the internet to ask what they thought about someone breaking into the field. Josh was upset at first but the whole incident got him thinking: how much work do piano tuners have if they could treat customers this way? And if there was so much work out there, how hard would it be to learn to tune a piano himself and clink out a harmonious new source of income? That’s right-he was ghosted by a piano tuner. Worse, the piano tuner failed to show up on the day of the appointment and never responded to any of Josh’s emails. But after messaging several piano tuners in the area, he only received one reply for an offer to do the job for $135. When Josh got a free piano off Craigslist, he decided that he would restore it as best as he could. These skills also allowed him to generate several income sources apart from his paycheck. In particular, he liked trades that were at the intersection of art and science, which led him to study topics ranging from shoeing horses to installing water fountains. Although his day job involves working at a computer, he enjoys learning more physical skills on the side.
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Software tester Josh Kemp has always been adept at using his hands.
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