For example, Purple uses embeddable “buy” buttons in blog posts that allow commerce to happen almost anywhere.
In a very short period of time it has exploded.”īischoff’s team credits Shopify with helping it launch quickly and scale even more rapidly. We had no idea how big this was going to get. “We’re backlogged, but we’ll be getting new machines soon and believe we’ll be able to ship orders within a week shortly. “Right now we only have one machine that makes the Hyper-Elastic Polymer™,” Bischoff says. In fact, demand is so great customers ordering a Purple™ as of writing this are being told their orders won’t ship for three weeks. Just six months after launching on Shopify Plus, an enterprise ecommerce solution for high-volume merchants, Purple has become one of the most popular direct-to-consumer online mattress companies.
How Shopify Helps Purple Meet High Demand “We’re testing products and plan to launch as soon as we’re confident they’re of the same caliber as the mattress.” “The Pearces’ are back there right now doing research and development,” Bischoff says, referring to the warehouse in Alpine, Utah where all Purple™ is made. Purple is working on a handful of brand new products designed to complement a mattress that has quickly become what Bischoff calls “a threat to the industry.” Those new products include: Things got really crazy in January when Purple launched their “Goldilocks” video, which demonstrates the “Raw Egg Test.” This test was devised to see which of the world’s top mattresses would absorb and prevent fragile eggs from cracking under the weight of hundreds of pounds. The company hit their goal of $25,000 within a few days and reached $175,000 by the end of the campaign. To validate the product, Purple created a Kickstarter video last October. “When you sleep on a Purple™, you’re sleeping on more than 15 patents and a dream come true for the Pearces’.” “This is the culmination of their life’s work,” Bischoff says of the mattress. They began developing seat cushions and a mattress that would share this ultra-comfy invention with the world. When the Pearces’ organized the material in small columns in a grid formation, they found a durable product that provided excellent support as well as pressure-relieving comfort. This material promised greater comfort and support than traditional beds made of latex, foam or springs. They named the company Purple after the color of the patented Hyper-Elastic Polymer™-the ultra-stretchy, yet durable, gel-like top layer of what would become their signature product: the Purple ™ Bed. They called it Hyper-Elastic Polymer™ and Purple was born.
#Purple mattress series#
Originally, the Pearce brothers banded together to create cushioning technologies that Fortune 500 companies have licensed to make wheelchairs, shoes, and medical devices more comfortable.īut the Pearce brothers knew they could do more.Īlthough they were already helping millions of people live more comfortably, the pair always dreamed of inventing the perfect mattress-one that combined the benefits of both firm and soft mattresses to alleviate pain, provide the best sleep imaginable, and all for thousands of dollars less than the price of leading mattresses.Īfter 20 years and a series of discoveries and product developments, the Pearce brothers invented what they thought was the best mattress technology in the world. “Tony and Terry want to help people who have problems with pain and sleeping.” “They want their inventions to do good,” Bischoff says. The Pearces’ 20-year examination of comfort products came from their deep-seeded desire to help others. The brothers came together with deep knowledge sets-Tony an aerospace engineer (us normal folk call them rocket scientists) and Terry an expert in materials and manufacturing-to solve a problem every person in the world experiences: a bad night’s sleep. He’s talking about Tony and Terry Pearce, the founders of the comfort company, Purple, who have created possibly the most innovative sleep technology in decades and achieved phenomenal ecommerce success in just six months. “It’s something that took them 20 years to perfect,” says Dan Bischoff, Purple’s Director of Communications. Like a lot of overnight success stories, this one was years in the making.
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